Monster Debuts New True North Energy Seltzer
Photo courtesy of True North Energy.
True North, a Monster Beverage company, released a new lineup of energy seltzers that are now available for purchase on Amazon and Sprouts.
With flavors like Black Cherry, Grapefruit Lemonade, Cucumber Lime, Mandarin Yuzu, White Peach Pear, and Watermelon Mist; True North appears to be looking to disrupt the energy seltzer space currently occupied by Sunshine Good and a few other nascent companies.
True North's marketing is centered around being "focused on the outdoors" and a "different kind of seltzer". From their website, True North delivers a plant-based energy blend infused with natural caffeine from plants such as Guayusa, Ginseng, Guarana, and Green Tea. They also claim that their drinks contain no chemicals or GMOs.
Each seltzer has 120mg of caffeine per 12oz can.
Let us know what True North flavor you'd like us to review first!