Ghost Swedish Fish does the Swedish Fish brand justice. The beverage won't appeal to all, or even many, though it excels for its target audience. The nostalgic, or candy/sweetness-crazed will be pleased (looking at you, Justin). Personally, it's a nice treat and I am impressed with the accuracy of the flavor. As sweet and delicious as it is, it will be a very infrequent choice, some desserts should stay that way.